Board Members


In Memory of Fred Catona

Fred Catona was a great friend, passionate supporter and dedicated board member of New Leash on Life USA. Fred Catona is the Founder and Chief Marketing Strategist for Bulldozer Digital, a full- service advertising and marketing agency. Fred also founded the only marketing agency in history to take a startup company,, to a billion dollars in sales in just 18 months and to a valuation of over $20 billion in only 24 months. He later reached the heights of marketing success again with the launch of another billion dollar brand, Free

After graduating from East Stroudsburg University and graduate studies at West Chester University, Fred taught school for fourteen years during which time he became an award-winning teacher, including “Teacher of the Year” at Akiba Academy in Merion Station, PA, and a successful coach. During the latter part of his teaching career, he started “A Taste of Philadelphia,” which became one of the first companies to ship perishable food products overnight nationally.

In Marketing, Fred is best known for implementing marketing strategies featuring spokesperson endorsements. He has worked with many celebrities as endorsers for his clients including William Shatner, Regis Philbin, Leonardo Dicaprio and his latest partnership with Seinfeld’s John O’Hurley. Featured in the Wall Street Journal, USA Today and Entrepreneur Magazine as well as over 100 TV, radio, magazine and online media outlets, Fred’s latest venture is a new and disruptive digital advertising platform, Plum Prize. Fred is also the author of the new book, “Plum Crazy – Turning Crazy Ideas into Billions”.

In addition to executive responsibilities with his companies, Fred is a frequent guest speaker at marketing and advertising events internationally. He is also presently Chairman of the Ridley Township Carl Schnellenbach Wrestling Scholarship Fund and has been recently inducted into the Barrack Academy Sports Hall of Fame.

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